Get Be Your Own Brand Achieve More of What You Want by Being More of Who You Are

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NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. "Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.†--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company “A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.†--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines “Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.†--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH “From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.†--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group  Reinventing You: Define Your Brand Imagine Your Future ... Reinventing You: Define Your Brand Imagine Your Future and over one million other books are available for Amazon Kindle. Learn more How To Choose A Unique Brand Name For Your Business ... Choosing A Unique Brand Name For Your Business Product Or Service? Here are the 3 essential principles you need; Functionality Memorability & Simplicity. HOW TO: Build Your Personal Brand on LinkedIn Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan April 09) and owner of the award winning ... Home - Kolbe.com Get Your Kolbe A Result It all starts with "A" Learn what's RIGHT about you. Taking a Kolbe A Index will help you identify your own natural strengths and talents. How to Discover and Create Your Brand - Mashable Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success and owner of the award winning Personal Branding Blog. In the past ... 20 Reasons to Start Your Own Business - Entrepreneur Start your own business today and learn how being an entrepreneur provides job security prosperity and changing the world. Use entrepreneurship to reinvent yourself. So You Want to Be Your Own Boss... - Starting a Business ... If you want to start a business but don't know where to start don't worry--you are not alone. In fact given the new economic reality of our time more people than ... Take 15 Minutes to Find Your Winning Difference - Copyblogger A unique selling proposition (USP) is the reason people do business with you and not someone else a winning difference that sets you apart and makes you the only ... 8 Ways to Become the CEO of Your Own Life The Simply ... 8 Ways to Become the CEO of Your Own Life Women have never had so many options. Yet we often experience a kind of paralysis an unconscious willingness to follow ... Finding Your Brands Voice: How to Shape a Tone of Voice Image credit. Q. How did you go about shaping your tone of voice? I think it's a bit easier to define a tone of voice when you're a publication as a lot of it will ...
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